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New Promo video for INK CITY TATTOO

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MattCrunk

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PostPosted: Sun Jul 10, 2011 6:40 pm    Post subject: New Promo video for INK CITY TATTOO Reply with quote

Here's one in a series of short promo films I'm doing for my shop INK CITY TATTOO.


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Matt Crunk
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Stubarber

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PostPosted: Mon Jul 11, 2011 5:15 am    Post subject: Reply with quote

Very nicely done.

You don't always tattoo in the dark, though - do you?
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MattCrunk

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PostPosted: Mon Jul 11, 2011 2:09 pm    Post subject: Reply with quote

There was actually a lot of light in the room. We used filters to bring it way down for a more dramatic look.
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Leelaloo

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PostPosted: Mon Jul 11, 2011 5:35 pm    Post subject: Reply with quote

Nice work (both the tattoo and the video). The classical music seemed a little bit over the top though...
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PostPosted: Mon Jul 11, 2011 8:45 pm    Post subject: Reply with quote

Personally, I think it's a nice change from headbanger or metal skreetch - but in the end it's all about what clientele you're marketing to.
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MattCrunk

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PostPosted: Thu Jul 14, 2011 2:47 am    Post subject: Reply with quote

Crying or Very sad I guess some people just don't like Mozart.
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Leelaloo

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PostPosted: Sat Jul 16, 2011 5:24 pm    Post subject: Reply with quote

Actually, I love Mozart (and Beethoven, and Mahler, and Rachmaninoff (hope I'm spelling that right, Debussy, Ravel, and many others...). I was just giving you a bit of (hopefully) constructive criticism, that somehow it didn't work for me in this video. Do you play classical music while you're tattooing? Maybe it is appropriate for you. I just found it a bit on the pretentious side in this context. It doesn't have to be heavy metal or rock n roll, obviously; there are many other genres of music.

But as I said, it was the only thing I didn't like about your video, so maybe that's what you should focus on. Smile
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PostPosted: Sun Jul 17, 2011 2:28 am    Post subject: Reply with quote

I actually cut the video to that particular piece of music, so changing it would be difficult without throwing off the timing and pace.

I don't mind it coming across as a bit pretentious. It sets me part from from the death metal or hip hop streaming through the background of most tattoo shop commericals, which I find too stereotypical and expected.
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green_girl

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PostPosted: Sun Jul 17, 2011 8:18 am    Post subject: Reply with quote

I think using the word pretentious to describe the music in this video is just plain silly.

Matt you do a very nice job cutting and editing the video part of your clip. But you don't seem to have used any of the same techniques on the audio part of the whole thing.

I notice you cut, cut, cut a lot of your video rather than using other techniques. I've always felt that cutting is a very news-like technique. Against the music, these video cuts seem sharper to me, not as soft and subtle as the music in the background. If I had a choice in taking the footage I would have suggested much longer takes. Where the car pulled in I would have done a fade to black rather than a cut to the next shot. Again, just a method that makes the transition smooth and in my opinion would match the tone of the audio better.

The music intrudes over top of the video a few times. I see it quite a bit when she starts talking about the tattoo she would like to get. The music comes over top of what she is saying more than once. An audio fade would do nicely to put the music in the background.

The flash of white during the interview sequence in one of the cuts - again this is a jarring cut when juxtaposed over the much smoother music.

At 1:42 (heh while I would not have used a cut) I like that the cut to her foot & stencil match the turning of the music from piano to string.

Thanks for throwing a few fades in at the end there!

I like your video. I think you did a great job putting it all together and getting it online. Its professional, and nice to see. Though I think this music approach is appealing to a smaller segment of the population in general. I'm curious to know who you think this appeals to.
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Leelaloo

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PostPosted: Mon Jul 18, 2011 12:59 am    Post subject: Reply with quote

Wow, Green Girl, you really know your stuff, don't you? Sounds like you do this for a living.

I watched the video again, and the music didn't really bother me that much at all. It must have been my mind at the time.

Of course, there are tons of different genres between classical and death metal, but of course whatever suits you best.
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PostPosted: Sat Jul 30, 2011 3:49 am    Post subject: Reply with quote

Thanks Green Girl for your very detailed observations. In answer to your question, the music was designed to appeal to one person . . . me. I just found a piece of music I liked that I believed to be copyright free (turns out it wasn't - the composition was public domain, but the performance is copyrighted by Yo Yo Ma) Oh, well.

As far as cuts vs. fades. Again, I just prefer cuts. To me it seems more professional to stick with a simple cut unless there is a good reason to use a fade, like between the end of one sequence and the beginning of another (that of the equipment being set up / into the actual tattooing). Shots were also trimmed as short as possible to move things along at a good pace. Again all these are simply aesthetic choices on my part.

That "jarring" flash during the interview was inserted to cover up an even more jarring jump-cut I was forced to make to cover a flubbed line by the client. Problem was solved by inserting a white solid for two frames, thus creating the "flash". I repeated the same effect again for the cut between applying the stencil paper and peeling it away.
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JimiDanglez

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PostPosted: Fri Aug 05, 2011 4:31 am    Post subject: Reply with quote

I thought the vid and music were cool.

You said a Koi and Catfish is in the same family. This is totally false. They aren't even in the same order which means they can't be in the same family. Koi is the japanese word for carp. Ornamental Koi are just carp bred for their colors.
Koi are bony fish with scales. Catfish are smooth bodied without scales. About the only thing they have in common are they both swim.
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JimiDanglez

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PostPosted: Fri Aug 05, 2011 4:34 am    Post subject: Reply with quote

edit; dbl post
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fe

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PostPosted: Fri Aug 05, 2011 5:39 pm    Post subject: Reply with quote

i'm not sure who did this or what level of video production they are so perhaps this will be too much. again some constructive criticism. i understand the choice of mozart, however, it makes the video a little slow and makes it seem more like a how-to bob ross kind of thing rather than an exciting promo. there are alot of contemporary beautiful piano pieces etc. that could have worked well, and created a little more energy for the viewer. and i agree that the audio needs to be tweeked a little. i like the close up shots, the editing is pretty solid. did the person who was taking the video use a shoulder mount or was it just handheld? it's a bit shakey in spots, you may want to choose a different shot in those spots. i think thats one of the biggest things that can make a video seem a bit unprofessional. and i agree. unless fading is done extremely well, most of the time it looks super cheesy. i prefer cuts, with that being said, the way you do a cut can make it seem harsh or soft. all in all its a pretty solid video. but you want as much light as possible! diffusing is great and you definatley want to do that, esp in an interview like setting, however, more lights next time! if you want to go dramatic, make your lighting dramatic, not non-existant. everything always looks alot darker on video. all in all good job!!! keep it up.
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FE, IF I WAS THERE, ID SCISSOR FUCK YOU SO BAD.. I LOVE THE PUSSY
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PostPosted: Fri Aug 05, 2011 5:46 pm    Post subject: Reply with quote

my next tattoo I'm going to mount a gopro hd to the ceiling and do a time lapse if the artist doesn't care. It sounds cool in my head anyway
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